Southern Cross Vision, Mission and Objectives 

Vision Statement:

Southern Cross Experiences (PTY) Ltd. is a leading provider in the African travel and Safari Market. Our aim is to offer exclusive and customized experiences that showcase the beauty of African wildlife, landscape, and culture while adhering to the principles of responsible tourism.

Mission Statement:

Our mission at Southern Cross Experiences (PTY) Ltd. is to coordinate and deliver exceptional Safaris, bush conferences, 4x4 expeditions and Fly-In-Safaris to the most captivating and remote destinations in East and Southern Africa. We are committed to providing service throughout the entire travel experience, with highly knowledgeable expedition leaders, scientists, and specialists who are well-versed in wildlife, archaeology, geology, culture, and the lore of Africa. We offer a wide range of specialized or customized programs for discerning travelers, corporate groups, and FIT travelers, allowing them to combine different tours in a package tailored to their unique requirements and personal dreams of Africa. We aim to transform corporate or private get-togethers into extraordinary adventures of African wildlife, landscape, and culture.

Objectives:

  1. Provide exclusive and customized travel experiences: We strive to create tailored experiences for our clients, ensuring their satisfaction and exceeding their expectations. Our objective is to curate personalized itineraries that capture the essence of Africa's natural beauty and rich heritage.
  2. Adhere to the UNWTO Code of Ethics for Responsible Tourism: We are committed to following the UNWTO Global Code of Ethics for Responsible Tourism. Our objective is to promote an understanding of African culture, nature conservation, and wildlife management, while respecting the fragile structure and delicate balance of the environment. We aim to contribute to sustainable development and the well-being of host countries and communities.
  3. Offer specialized programs for diverse clientele: We recognize the diverse needs and preferences of our clients. Our objective is to offer a wide range of specialized programs that cater to different types of travelers, including high-end corporate groups, FIT travelers, and individuals seeking unique safari experiences. We aim to provide options for customization, allowing clients to combine tours and create their own dream adventure in Africa.
  4. Support the socio-economic development of African communities: We are committed to fostering the socio-economic development of African communities. Our objective is to initiate and support programs that promote infrastructure development, capacity building, skills development, education, and information on the history and heritage of sites or destinations. We aim to connect local communities with international investors, tourism development funds, and marketing structures to enhance their participation and benefit from the international tourism industry [3].

By embracing our vision, pursuing our mission, and striving to achieve these objectives, Southern Cross Experiences (PTY) Ltd. is a trusted and respected name in the global travel industry, providing unforgettable unique safari experiences while promoting responsible tourism and benefiting local communities.