Vision
To be a leading provider in the African travel and safari market, offering exclusive and customised experiences that showcase African wildlife, landscape, and culture — while practising responsible tourism that benefits local communities and protects the natural heritage we share with our guests.
Mission
- Coordinate exclusive customised Fly-In Safaris, bush conferences and 4×4 expeditions to the most exciting and remote destinations in East and Southern Africa
- Put travellers in the hands of trusted expedition leaders, scientists, and specialists — people well-versed in wildlife, archaeology, geology, culture and the lore of Africa
- Offer a wide range of specialised or customised programmes for discerning travellers, corporate groups, and FIT clients — with the option to combine tours into a package suited to each client's personal dream of Africa
- Transform every corporate or private journey into an extraordinary adventure of African wildlife, landscape and culture
Southern Cross Experiences contributes extensively to safeguarding the African wilderness and heritage. We follow 100% the UNWTO Global Code of Ethics for Responsible Tourism.
Understanding & respect
Wildlife & nature
Ecotourism for all
Our Guiding Principles
The principles we live and work by — inspired by the UNWTO Global Code of Ethics for Responsible Tourism.
Tourism's contribution to mutual understanding and respect between peoples and societies. We believe that every safari is an opportunity to bridge cultures and build lasting connections between our guests and the communities they visit.
Tourism as a vehicle for individual and collective fulfilment. We design journeys that enrich the lives of our guests while creating meaningful opportunities for the people and places along the way.
Tourism as a factor of sustainable development. We respect the fragile structure and delicate balance of the environment, coordinating ecotourism experiences for limited numbers of guests at a time to minimise our impact.
Tourism, a user of the cultural heritage of mankind and a contributor to its enhancement. From the UNESCO World Heritage Site of Mapungubwe to the living traditions of Lesotho, we actively promote understanding and preservation of Africa's rich cultural heritage.
Tourism, a beneficial activity for host countries and communities. As co-creators of the African Ivory Route — a community-based heritage tourism project developed with UNESCO, ILO, and the South African Department of Tourism — we have a deep, personal commitment to ensuring that tourism directly benefits the communities and landscapes that make African travel so extraordinary.
Every safari we create supports the conservation of wildlife, the preservation of cultural heritage, and the livelihoods of local communities.
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